Vehicles have been a source of advertising and customization since the days Henry Ford rolled out his first Model A. Automobiles used for racing in the early turn of the 20th century added markings and numbers to their cars so they could be identified on the track. It didn’t take long for some enterprising business men to see the potential benefits of advertising on the modern motor cars that were taking the world by storm.

Milton Hershey was the first to use advertising on vehicles in 1900 with his Hershey brand proudly painted on the side of sponsored cars during an automobile race. It didn’t take long for others to catch on and start adding more intricate designs to advertise their brand. At the time, paint was the only choice; it took another 50 years for a new innovative product to take over the vehicle advertising world.

Through a series of technological advancements, the 21st century lead to a new series of Vinyl printing technologies that reduced the costs associated with Vinyl Graphics. As a result, many startup businesses were able to enter the industry and print large format vinyl in stunning detail and color. Thanks to graphic design software, computing technology improvements, and piezoelectric inject printers; the full vehicle Vinyl Wrap was invented.